For the third time, we are making Black Friday green and introducing KABAK Green Friday 2021! Instead of encouraging you to buy more, we'd like to share about what we’ve accomplished over the past year as a socially responsible brand.
We have long felt that the typical Black Friday concept does not align with our values at KABAK. We aspire to grow sustainably and responsibly. Each year, we build upon our foundations - 100% Polish production, 100% vegan range and practices that prioritize less waste - by taking further small steps toward responsible action. We feel, however, that participating in a global celebration of consumption, which is Black Friday, would contradict these principles. That is why, instead, we offer a green alternative: Green Friday, which we at KABAK see as the perfect opportunity to take stock of our achievements in terms of being a sustainable brand and to present our customers with further development plans in this direction.
See what changed in 2021!
1. We have expanded the collection of organic cotton socks by over 100%, which has enabled us to strongly reduce our range of conventional cotton socks and instead offer our customers a sustainable alternative.
2. Our recycled cotton hats are going from strength to strength! After successful tests and a very warm reception from our customers, we decided to further expand our collections based on this raw material. Details coming soon!
3. We have launched the KABAK outlet, a place designed to give all imperfect items a second life. There you will find products which, although they have minor flaws, remain fully functional and useful, and will certainly serve you just as long as their counterparts without imperfections.
4. We've carried out a fantastic charity collaboration with Theatre 21, which has included unique out-of-the-box socks designed by the Theatre's actors.
5. We have further reduced the amount of raw materials used to pack one package, both in retail and wholesale. We are proud to say that our parcels are as less waste as can be!
6. We have significantly increased the share of 'smart' forms of delivery (personal collections and deliveries to points) compared to less environmentally friendly ones (door-to-door courier delivery).
What are the plans for the future?
1. In 2022, we will introduce our first collection of hats and scarves made from organic cotton. Ultimately, our goal is to switch entirely to this raw material in all KABAK products.
2. We will be replacing the eco-leather labels present in our hats, scarves and blankets with labels created from recycled PET bottles. Next year's collections of these products will have only recycled inserts.
3. Glitter socks will remain in our offer only if we manage to import recycled glitter yarn. Until then, these models will not be made up. If this plan fails, this product group will be withdrawn from our offer altogether.
4. We are testing further sustainable raw materials, such as recycled linen or fleece. Our intense search for materials that significantly reduce our carbon footprint and water consumption in production is ongoing.
5. We are working on implementing procedures that will allow us to report our activities based on the international GRI standard. We want to be fully transparent, so next year we plan to be the first in our sector to release a comprehensive sustainability report.
6. We are in the process of implementing procedures to verify all our suppliers for sustainable production. The results of this audit will be an important part of our report next year.
7. In the first quarter of 2022, we aim to develop a complete strategy for the coming years, enabling us to reduce our environmental impact by 100%. This includes our carbon footprint and water consumption. While we can't reveal specifics yet, prioritizing this path over financial results is our focus in the coming years.
We are proud of our achievements so far, but we have no intention of resting on our laurels!
Our plans are ambitious, but we believe that only through such determination can we consistently implement our chosen strategy and effectively offset our environmental impact.
Thank you for joining us on this journey <3
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We would also like to take a moment to remind you of the previous editions of Green Friday at KABAK!